The Largest Personal Injury Law Firm Brands in Amarillo
Attorney Dean Boyd PLLC holds 54.1% of branded search demand in the Amarillo, TX (Nielsen DMA 634) market — 5 firms measured, 1,590 branded searches per month. Updated November 2026.
The Amarillo ledger
| # | Firm | Branded searches / mo | Share of all demand | Profile |
|---|---|---|---|---|
| 1 | Attorney Dean Boyd PLLC | 1,180 | 54.1% | profile |
| 2 | Underwood Law | 260 | 11.9% | profile |
| 3 | Freeman Injury Law | 80 | 3.7% | profile |
| 4 | Lucero Law Firm | 60 | 2.8% | profile |
1 additional measured firm falls below this market's measurability floor of 22 branded searches per month (1% of market demand) and is not ranked.
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Who is the most-searched personal injury law firm in Amarillo?
Attorney Dean Boyd PLLC attracts the most branded search demand of any measured personal injury firm in Amarillo — 1,180 searches for the firm by name each month, 54.1% of all injury-related search demand in the market.
Which injury law firm has the strongest brand in Amarillo?
Attorney Dean Boyd PLLC holds the strongest brand position, with 54.1% of Amarillo's total injury search demand — a fortress market, meaning the leader holds 40% or more of everything searched.
How many people search for injury lawyers in Amarillo each month?
Roughly 2,180 injury-related searches happen in the Amarillo market each month, of which 73% are already branded — people typing a specific firm's name rather than a generic phrase like "car accident lawyer."
Brand demand share = branded searches for a firm (name, misspellings, principals, nicknames) as a share of all injury-related search demand in this market, from Google Ads search volume. Volumes are Keyword Planner buckets — treat figures as bands. Full methodology. Data updated 2026-11-01.
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