State roll-up
Personal Injury Brand Demand in MO
2 measured metro markets · 11,310 injury-related searches per month · 16.6% already branded. Shares below are statewide: each firm's branded demand across all measured MO metros, divided by total measured demand in the state — the view where licensure and statewide brands actually operate.
Statewide brand leaders
| # | Firm | Branded / mo | State share | Metros |
|---|
| 1 | DM Injury Law | 1,000 | 8.8% | 1 |
| 2 | Brown & Crouppen | 880 | 7.8% | 1 |
Measured markets in MO
| Metro | Status | Leader | Leader share | Demand / mo |
|---|
| St. Louis | led | Brown & Crouppen | 11.7% | 7,490 |
| Kansas City | led | DM Injury Law | 26.2% | 3,820 |
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State figures are roll-ups of metro-scoped measurements — they cover measured metros only, not the full state. Methodology.