State roll-up
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Personal Injury Brand Demand in FL
10 measured metro markets · 98,740 injury-related searches per month · 48.9% already branded. Shares below are statewide: each firm's branded demand across all measured FL metros, divided by total measured demand in the state — the view where licensure and statewide brands actually operate.
Statewide brand leaders
| # | Firm | Branded / mo | State share | Metros |
|---|---|---|---|---|
| 1 | Morgan & Morgan | 15,890 | 16.1% | 10 |
| 2 | Farah & Farah | 4,980 | 5% | 5 |
| 3 | Dan Newlin Injury Attorneys | 4,090 | 4.1% | 6 |
| 4 | Gallardo Law Firm | 1,640 | 1.7% | 1 |
| 5 | Rubenstein Law Personal Injury Lawyers | 1,400 | 1.4% | 3 |
| 6 | Amanda Demanda Injury Lawyers | 1,000 | 1% | 1 |
| 7 | Baggett Law Personal Injury Lawyers | 780 | 0.8% | 1 |
| 8 | Harrell & Harrell P.A. | 760 | 0.8% | 1 |
| 9 | Your Insurance Attorney | 720 | 0.7% | 1 |
| 10 | The Florida Firm | 650 | 0.7% | 2 |
Measured markets in FL
| Metro | Status | Leader | Leader share | Demand / mo |
|---|---|---|---|---|
| Orlando | contested | Morgan & Morgan | 18.8% | 21,360 |
| Miami | led | Morgan & Morgan | 14.9% | 18,530 |
| Tampa | led | Morgan & Morgan | 13.1% | 17,290 |
| Jacksonville | contested | Morgan & Morgan | 21.5% | 14,750 |
| Pensacola | led | Levin Papantonio Rafferty | 11.5% | 4,850 |
| West Palm Beach | led | Morgan & Morgan | 19.7% | 4,630 |
| Tallahassee | contested | Morgan & Morgan | 17.9% | 4,590 |
| Fort Myers | contested | Morgan & Morgan | 19.8% | 4,250 |
| Gainesville | led | Morgan & Morgan | 12% | 4,250 |
| Panama City | partial | — | — | 4,240 |
State figures are roll-ups of metro-scoped measurements — they cover measured metros only, not the full state. Methodology.
From the BrandTerritory team · PlatinumProfile
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