State roll-up
Personal Injury Brand Demand in FL
6 measured metro markets · 58,690 injury-related searches per month · 48.2% already branded. Shares below are statewide: each firm's branded demand across all measured FL metros, divided by total measured demand in the state — the view where licensure and statewide brands actually operate.
Statewide brand leaders
| # | Firm | Branded / mo | State share | Metros |
|---|
| 1 | Morgan & Morgan | 12,220 | 20.8% | 4 |
| 2 | Alex Hanna Law | 4,910 | 8.4% | 1 |
| 3 | Dan Newlin Injury Attorneys | 3,660 | 6.2% | 4 |
| 4 | Farah & Farah | 2,410 | 4.1% | 1 |
| 5 | Rubenstein Law Personal Injury Lawyers | 900 | 1.5% | 1 |
| 6 | Harrell & Harrell | 730 | 1.2% | 1 |
| 7 | Your Insurance Attorney | 720 | 1.2% | 1 |
| 8 | Levin Papantonio Rafferty | 580 | 1% | 1 |
| 9 | Ben Crump Law | 400 | 0.7% | 1 |
| 10 | Lorenzo & Lorenzo | 400 | 0.7% | 1 |
Measured markets in FL
| Metro | Status | Leader | Leader share | Demand / mo |
|---|
| Miami | contested | Alex Hanna Law | 28% | 17,540 |
| Orlando | contested | Morgan & Morgan | 29.3% | 13,680 |
| Tampa | contested | Morgan & Morgan | 19.7% | 11,500 |
| Jacksonville | contested | Morgan & Morgan | 28.3% | 11,220 |
| Pensacola | led | Levin Papantonio Rafferty | 21.3% | 2,720 |
| West Palm Beach | unclaimed | — | — | 2,030 |
Your metro not measured? Claim it — free →
State figures are roll-ups of metro-scoped measurements — they cover measured metros only, not the full state. Methodology.