Williams Mullen — Brand Demand Profile
750 branded searches per month · 1 measured market · leads 1 · 1 offices mapped. Measured from Google Ads search volume at metro scope, refreshed monthly.
Market positions
| Market | Branded / mo | Trend | Share | Rank | Google rating |
|---|---|---|---|---|---|
| Richmond, VA leads this market · ★ 4.6 · 25 reviews |
750 | ▼ | 10.2% | #1 | leads this market · ★ 4.6 · 25 reviews |
No competitor ads were observed on searches for “Williams Mullen” on the last scan. This name is monitored continuously — the week an advertiser appears on it, Brand Defense subscribers know.
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Branded search is one of four ways an injured person arrives at a firm. This index measures all four; here is what is currently measured for Williams Mullen.
| Branded search demand | Measured monthly from Google Ads across 1 market. | Measured |
| AI citations | 0 of 4 assistants name this firm when asked which injury lawyer to call in its market. Measured, not missing. | Measured |
| AI readiness | F · 56/100 — how readable this firm's website is to AI answer engines, scored across six lenses. Answer-engine readiness 46, structured data 56. | Measured |
| Local presence | No data. Google Business Profile completeness and local pack position have not been audited. | Not measured |
3 of the four instruments are measured for Williams Mullen.
A firm can own its market by name and still go unnamed when someone asks an AI assistant to recommend a lawyer, run a website answer engines cannot read, or go missing when Google picks the three firms for the local pack. The Scoreboard measures all four instruments — branded demand, AI citations, AI readiness, and local presence — and shows you which one is costing you cases.
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Office locations
1 office mapped from Google Business Profile data across measured markets. Direct Google profile links are enabled for subscriber firms.
| Office | Address | Google rating |
|---|---|---|
| Williams Mullen | 200 S 10th St Suite 1600, Richmond, VA 23219 | ★ 4.6 (25) |
Head-to-head comparisons
How Williams Mullen compares with the other leading firms in its measured market — branded search demand and AI recommendations, side by side.
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How much branded search does Williams Mullen get?
Williams Mullen attracts 750 branded searches per month across 1 measured U.S. market — people typing the firm's name into Google rather than a generic phrase like "car accident lawyer." Its strongest position is Richmond, where it holds 10.2% of all injury-related search demand.
Which markets does Williams Mullen lead?
Williams Mullen leads 1 measured market: Richmond (10.2%).
How many offices does Williams Mullen have?
Williams Mullen operates 1 mapped office across the markets this index measures, holding an average Google rating of 4.6 stars across 25 reviews. Branded demand averages 750 searches per office per month.
Do AI assistants recommend Williams Mullen?
Asked which injury lawyer to call in Williams Mullen's market, none of the 4 assistants tested named the firm. That is a measured result rather than missing data — the market was queried and this firm did not appear in the answer.
Is Williams Mullen's website ready for AI search?
Williams Mullen's website scores 56 out of 100 (grade F) for machine readability, measured across six lenses including answer-engine readiness (46), structured data (56) and technical health. Across the personal injury firms measured in this index, no firm has yet scored an A.
How big is Williams Mullen in its market?
Williams Mullen holds 10.2% of all injury-related search demand in Richmond, ranking #1 among the firms measured there. Share is measured from Google Ads search volume at metro scope, refreshed monthly.
Is Williams Mullen's market growing or shrinking?
Injury-related search demand in Richmond totaled 79,140 searches over the trailing 12 months — about 6,595 per month. Comparing the most recent six months against the six before, demand is contracting (-28%). Measured across 17 generic injury search terms from Google Ads volume at metro scope, refreshed monthly.
How many car crashes happen in Richmond each year?
Federal crash data recorded 227 fatal crashes in the Richmond market in 2024 (NHTSA FARS — a full census, not a sample). Police-reported crashes of all severities — injury crashes and fender benders included — are estimated at roughly 34,974 per year, modeled from the market’s rural/urban crash mix and national severity ratios (NHTSA CRSS). Set against measured injury search demand, that is about 699 injury-lawyer searches per 1,000 crashes. How this market compares with every other measured market: the crash-demand study.
Is Williams Mullen a good law firm?
This index measures visibility, not legal outcomes — here is what the measured signals show. Williams Mullen holds an average 4.6-star Google rating across 25 client reviews. 750 people search for the firm by name each month. For case-specific questions, speak with the firm directly — this page is not legal advice.
How do I contact Williams Mullen?
Williams Mullen operates 1 office; street addresses are listed in the office table above. The fastest route is the firm's own website — go to Williams Mullen's official site →. Fee structures are not measured by this index; confirm terms directly with the firm.
Trend shows direction versus the prior quarter; subscribers see the magnitude, the 12-month curve, and every rival's trajectory.
Williams Mullen is indexed editorially among 1435 measured firms. Firm website: www.williamsmullen.com. Figures are Google Keyword Planner bands, not exact counts. Methodology. Inclusion can be purchased; results cannot — no firm can pay to change a number on this page.
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