Ward Black Law — Brand Demand Profile
270 branded searches per month · 1 measured market · 1 offices mapped. Measured from Google Ads search volume at metro scope, refreshed monthly.
Market positions
| Market | Branded / mo | Trend | Share | Rank | Google rating |
|---|---|---|---|---|---|
| Greensboro, NC ★ 4.6 · 232 reviews |
270 | — | 4.9% | #4 | ★ 4.6 · 232 reviews |
No competitor ads were observed on searches for “Ward Black Law” on the last scan. This name is monitored continuously — the week an advertiser appears on it, Brand Defense subscribers know.
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Branded search is one of four ways an injured person arrives at a firm. This index measures all four; here is what is currently measured for Ward Black Law.
| Branded search demand | Measured monthly from Google Ads across 1 market. | Measured |
| AI citations | 4 of 4 assistants name this firm when asked which injury lawyer to call in its market. | Measured |
| AI readiness | C · 76/100 — how readable this firm's website is to AI answer engines, scored across six lenses. Answer-engine readiness 66, structured data 88. | Measured |
| Local presence | No data. Google Business Profile completeness and local pack position have not been audited. | Not measured |
3 of the four instruments are measured for Ward Black Law.
A firm can own its market by name and still go unnamed when someone asks an AI assistant to recommend a lawyer, run a website answer engines cannot read, or go missing when Google picks the three firms for the local pack. The Scoreboard measures all four instruments — branded demand, AI citations, AI readiness, and local presence — and shows you which one is costing you cases.
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Office locations
1 office mapped from Google Business Profile data across measured markets. Direct Google profile links are enabled for subscriber firms.
| Office | Address | Google rating |
|---|---|---|
| Ward Black Law | 208 W Wendover Ave, Greensboro, NC 27401 | ★ 4.6 (232) |
Head-to-head comparisons
How Ward Black Law compares with the other leading firms in its measured market — branded search demand and AI recommendations, side by side.
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How much branded search does Ward Black Law get?
Ward Black Law attracts 270 branded searches per month across 1 measured U.S. market — people typing the firm's name into Google rather than a generic phrase like "car accident lawyer." Its strongest position is Greensboro, where it holds 4.9% of all injury-related search demand.
Which markets does Ward Black Law lead?
Ward Black Law does not currently lead any measured market by branded demand. Its strongest position is Greensboro, where it holds 4.9% of injury-related search demand and ranks #4 among measured firms.
How many offices does Ward Black Law have?
Ward Black Law operates 1 mapped office across the markets this index measures, holding an average Google rating of 4.6 stars across 232 reviews. Branded demand averages 270 searches per office per month.
Do AI assistants recommend Ward Black Law?
Asked which injury lawyer to call in Ward Black Law's market, 4 of 4 assistants named the firm. Measured monthly across ChatGPT, Perplexity, Gemini and Claude.
Is Ward Black Law's website ready for AI search?
Ward Black Law's website scores 76 out of 100 (grade C) for machine readability, measured across six lenses including answer-engine readiness (66), structured data (88) and technical health. Across the personal injury firms measured in this index, no firm has yet scored an A.
How big is Ward Black Law in its market?
Ward Black Law holds 4.9% of all injury-related search demand in Greensboro, ranking #4 among the firms measured there. Share is measured from Google Ads search volume at metro scope, refreshed monthly.
Is Ward Black Law's market growing or shrinking?
Injury-related search demand in Greensboro totaled 74,510 searches over the trailing 12 months — about 6,209 per month. Comparing the most recent six months against the six before, demand is growing (+34%). Measured across 17 generic injury search terms from Google Ads volume at metro scope, refreshed monthly.
How many car crashes happen in Greensboro each year?
Federal crash data recorded 273 fatal crashes in the Greensboro market in 2024 (NHTSA FARS — a full census, not a sample). Police-reported crashes of all severities — injury crashes and fender benders included — are estimated at roughly 40,904 per year, modeled from the market’s rural/urban crash mix and national severity ratios (NHTSA CRSS). Set against measured injury search demand, that is about 597 injury-lawyer searches per 1,000 crashes. How this market compares with every other measured market: the crash-demand study.
Is Ward Black Law a good law firm?
This index measures visibility, not legal outcomes — here is what the measured signals show. Ward Black Law holds an average 4.6-star Google rating across 232 client reviews. 270 people search for the firm by name each month, and AI assistants named it in 4 of 16 recommendation tests in September 2026. For case-specific questions, speak with the firm directly — this page is not legal advice.
How do I contact Ward Black Law?
Ward Black Law operates 1 office; street addresses are listed in the office table above. The fastest route is the firm's own website — go to Ward Black Law's official site →. Fee structures are not measured by this index; confirm terms directly with the firm.
Trend shows direction versus the prior quarter; subscribers see the magnitude, the 12-month curve, and every rival's trajectory.
Ward Black Law is indexed editorially among 1435 measured firms. Firm website: www.wardblacklaw.com. Figures are Google Keyword Planner bands, not exact counts. Methodology. Inclusion can be purchased; results cannot — no firm can pay to change a number on this page.
PlatinumProfile manages Google Business Profiles for personal injury firms — 30+ law firm offices under management. Check how your firm looks on the map.
