Tom Riley Law Firm — Brand Demand Profile
70 branded searches per month · 1 measured market · 1 offices mapped. Measured from Google Ads search volume at metro scope, refreshed monthly.
Market positions
| Market | Branded / mo | Trend | Share | Rank | Google rating |
|---|---|---|---|---|---|
| Cedar Rapids, IA ★ 3.1 · 14 reviews |
70 | — | 6.1% | #4 | ★ 3.1 · 14 reviews |
No competitor ads were observed on searches for “Tom Riley Law Firm” on the last scan. This name is monitored continuously — the week an advertiser appears on it, Brand Defense subscribers know.
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Branded search is one of four ways an injured person arrives at a firm. This index measures all four; here is what is currently measured for Tom Riley Law Firm.
| Branded search demand | Measured monthly from Google Ads across 1 market. | Measured |
| AI citations | 0 of 4 assistants name this firm when asked which injury lawyer to call in its market. Measured, not missing. | Measured |
| AI readiness | F · 58/100 — how readable this firm's website is to AI answer engines, scored across six lenses. Answer-engine readiness 55, structured data 56. | Measured |
| Local presence | No data. Google Business Profile completeness and local pack position have not been audited. | Not measured |
3 of the four instruments are measured for Tom Riley Law Firm.
A firm can own its market by name and still go unnamed when someone asks an AI assistant to recommend a lawyer, run a website answer engines cannot read, or go missing when Google picks the three firms for the local pack. The Scoreboard measures all four instruments — branded demand, AI citations, AI readiness, and local presence — and shows you which one is costing you cases.
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Office locations
1 office mapped from Google Business Profile data across measured markets. Direct Google profile links are enabled for subscriber firms.
| Office | Address | Google rating |
|---|---|---|
| Tom Riley Law Firm PLC | 4040 1st Ave NE, Cedar Rapids, IA 52402 | ★ 3.1 (14) |
Head-to-head comparisons
How Tom Riley Law Firm compares with the other leading firms in its measured market — branded search demand and AI recommendations, side by side.
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How much branded search does Tom Riley Law Firm get?
Tom Riley Law Firm attracts 70 branded searches per month across 1 measured U.S. market — people typing the firm's name into Google rather than a generic phrase like "car accident lawyer." Its strongest position is Cedar Rapids, where it holds 6.1% of all injury-related search demand.
Which markets does Tom Riley Law Firm lead?
Tom Riley Law Firm does not currently lead any measured market by branded demand. Its strongest position is Cedar Rapids, where it holds 6.1% of injury-related search demand and ranks #4 among measured firms.
How many offices does Tom Riley Law Firm have?
Tom Riley Law Firm operates 1 mapped office across the markets this index measures, holding an average Google rating of 3.1 stars across 14 reviews. Branded demand averages 70 searches per office per month.
Do AI assistants recommend Tom Riley Law Firm?
Asked which injury lawyer to call in Tom Riley Law Firm's market, none of the 4 assistants tested named the firm. That is a measured result rather than missing data — the market was queried and this firm did not appear in the answer.
Is Tom Riley Law Firm's website ready for AI search?
Tom Riley Law Firm's website scores 58 out of 100 (grade F) for machine readability, measured across six lenses including answer-engine readiness (55), structured data (56) and technical health. Across the personal injury firms measured in this index, no firm has yet scored an A.
How big is Tom Riley Law Firm in its market?
Tom Riley Law Firm holds 6.1% of all injury-related search demand in Cedar Rapids, ranking #4 among the firms measured there. Share is measured from Google Ads search volume at metro scope, refreshed monthly.
Is Tom Riley Law Firm's market growing or shrinking?
Injury-related search demand in Cedar Rapids totaled 14,220 searches over the trailing 12 months — about 1,185 per month. Comparing the most recent six months against the six before, demand is growing (+28%). Measured across 17 generic injury search terms from Google Ads volume at metro scope, refreshed monthly.
How many car crashes happen in Cedar Rapids each year?
Federal crash data recorded 90 fatal crashes in the Cedar Rapids market in 2024 (NHTSA FARS — a full census, not a sample). Police-reported crashes of all severities — injury crashes and fender benders included — are estimated at roughly 12,413 per year, modeled from the market’s rural/urban crash mix and national severity ratios (NHTSA CRSS). Set against measured injury search demand, that is about 353 injury-lawyer searches per 1,000 crashes. How this market compares with every other measured market: the crash-demand study.
Is Tom Riley Law Firm a good law firm?
This index measures visibility, not legal outcomes — here is what the measured signals show. Tom Riley Law Firm holds an average 3.1-star Google rating across 14 client reviews. 70 people search for the firm by name each month. For case-specific questions, speak with the firm directly — this page is not legal advice.
How do I contact Tom Riley Law Firm?
Tom Riley Law Firm operates 1 office; street addresses are listed in the office table above. The fastest route is the firm's own website — go to Tom Riley Law Firm's official site →. Fee structures are not measured by this index; confirm terms directly with the firm.
Trend shows direction versus the prior quarter; subscribers see the magnitude, the 12-month curve, and every rival's trajectory.
Tom Riley Law Firm is indexed editorially among 1435 measured firms. Firm website: trlf.com. Figures are Google Keyword Planner bands, not exact counts. Methodology. Inclusion can be purchased; results cannot — no firm can pay to change a number on this page.
PlatinumProfile manages Google Business Profiles for personal injury firms — 30+ law firm offices under management. Check how your firm looks on the map.
