Speaks Law Firm — Brand Demand Profile
210 branded searches per month · 1 measured market · 3 offices mapped. Measured from Google Ads search volume at metro scope, refreshed monthly.
Market positions
| Market | Branded / mo | Trend | Share | Rank | Google rating |
|---|---|---|---|---|---|
| Wilmington, NC ★ 4.8 · 730 reviews |
210 | — | 5.3% | #1 | ★ 4.8 · 730 reviews |
No competitor ads were observed on searches for “Speaks Law Firm” on the last scan. This name is monitored continuously — the week an advertiser appears on it, Brand Defense subscribers know.
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Branded search is one of four ways an injured person arrives at a firm. This index measures all four; here is what is currently measured for Speaks Law Firm.
| Branded search demand | Measured monthly from Google Ads across 1 market. | Measured |
| AI citations | 4 of 4 assistants name this firm when asked which injury lawyer to call in its market. | Measured |
| AI readiness | D · 64/100 — how readable this firm's website is to AI answer engines, scored across six lenses. Answer-engine readiness 54, structured data 61. | Measured |
| Local presence | No data. Google Business Profile completeness and local pack position have not been audited. | Not measured |
3 of the four instruments are measured for Speaks Law Firm.
A firm can own its market by name and still go unnamed when someone asks an AI assistant to recommend a lawyer, run a website answer engines cannot read, or go missing when Google picks the three firms for the local pack. The Scoreboard measures all four instruments — branded demand, AI citations, AI readiness, and local presence — and shows you which one is costing you cases.
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Office locations
3 offices mapped from Google Business Profile data across measured markets. Direct Google profile links are enabled for subscriber firms.
| Office | Address | Google rating |
|---|---|---|
| Speaks Law Firm | 902 Market St, Wilmington, NC 28401 | ★ 4.8 (707) |
| Speaks Law Firm - PC Workers Compensation Division | 300 N 3rd St Ste 310, Wilmington, NC 28401 | ★ 4.8 (20) |
| Richard Clarke Speaks | 902 Market St, Wilmington, NC 28401 | ★ 3.7 (3) |
Head-to-head comparisons
How Speaks Law Firm compares with the other leading firms in its measured market — branded search demand and AI recommendations, side by side.
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How much branded search does Speaks Law Firm get?
Speaks Law Firm attracts 210 branded searches per month across 1 measured U.S. market — people typing the firm's name into Google rather than a generic phrase like "car accident lawyer." Its strongest position is Wilmington, where it holds 5.3% of all injury-related search demand.
Which markets does Speaks Law Firm lead?
Speaks Law Firm does not currently lead any measured market by branded demand. Its strongest position is Wilmington, where it holds 5.3% of injury-related search demand and ranks #1 among measured firms.
How many offices does Speaks Law Firm have?
Speaks Law Firm operates 3 mapped offices across the markets this index measures, holding an average Google rating of 4.8 stars across 730 reviews. Branded demand averages 70 searches per office per month.
Do AI assistants recommend Speaks Law Firm?
Asked which injury lawyer to call in Speaks Law Firm's market, 4 of 4 assistants named the firm. Measured monthly across ChatGPT, Perplexity, Gemini and Claude.
Is Speaks Law Firm's website ready for AI search?
Speaks Law Firm's website scores 64 out of 100 (grade D) for machine readability, measured across six lenses including answer-engine readiness (54), structured data (61) and technical health. Across the personal injury firms measured in this index, no firm has yet scored an A.
How big is Speaks Law Firm in its market?
Speaks Law Firm holds 5.3% of all injury-related search demand in Wilmington, ranking #1 among the firms measured there. Share is measured from Google Ads search volume at metro scope, refreshed monthly.
Is Speaks Law Firm's market growing or shrinking?
Injury-related search demand in Wilmington totaled 69,420 searches over the trailing 12 months — about 5,785 per month. Comparing the most recent six months against the six before, demand is growing (+37%). Measured across 17 generic injury search terms from Google Ads volume at metro scope, refreshed monthly.
How many car crashes happen in Wilmington each year?
Federal crash data recorded 80 fatal crashes in the Wilmington market in 2024 (NHTSA FARS — a full census, not a sample). Police-reported crashes of all severities — injury crashes and fender benders included — are estimated at roughly 10,683 per year, modeled from the market’s rural/urban crash mix and national severity ratios (NHTSA CRSS). Set against measured injury search demand, that is about 2,301 injury-lawyer searches per 1,000 crashes. How this market compares with every other measured market: the crash-demand study.
Is Speaks Law Firm a good law firm?
This index measures visibility, not legal outcomes — here is what the measured signals show. Speaks Law Firm holds an average 4.8-star Google rating across 730 client reviews. 210 people search for the firm by name each month, and AI assistants named it in 5 of 16 recommendation tests in September 2026. For case-specific questions, speak with the firm directly — this page is not legal advice.
How do I contact Speaks Law Firm?
Speaks Law Firm operates 3 offices; street addresses are listed in the office table above. The fastest route is the firm's own website — go to Speaks Law Firm's official site →. Fee structures are not measured by this index; confirm terms directly with the firm.
Trend shows direction versus the prior quarter; subscribers see the magnitude, the 12-month curve, and every rival's trajectory.
Speaks Law Firm is indexed editorially among 1435 measured firms. Firm website: www.speakslaw.com. Figures are Google Keyword Planner bands, not exact counts. Methodology. Inclusion can be purchased; results cannot — no firm can pay to change a number on this page.
PlatinumProfile manages Google Business Profiles for personal injury firms — 30+ law firm offices under management. Check how your firm looks on the map.
