Montoya Hinckley Injury Lawyers — Brand Demand Profile
60 branded searches per month · 1 measured market · 1 offices mapped. Measured from Google Ads search volume at metro scope, refreshed monthly.
Market positions
| Market | Branded / mo | Trend | Share | Rank | Google rating |
|---|---|---|---|---|---|
| Yakima, WA ★ 5 · 60 reviews |
60 | — | 4.1% | #4 | ★ 5 · 60 reviews |
No competitor ads were observed on searches for “Montoya Hinckley Injury Lawyers” on the last scan. This name is monitored continuously — the week an advertiser appears on it, Brand Defense subscribers know.
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Branded search is one of four ways an injured person arrives at a firm. This index measures all four; here is what is currently measured for Montoya Hinckley Injury Lawyers.
| Branded search demand | Measured monthly from Google Ads across 1 market. | Measured |
| AI citations | 4 of 4 assistants name this firm when asked which injury lawyer to call in its market. | Measured |
| AI readiness | C · 73/100 — how readable this firm's website is to AI answer engines, scored across six lenses. Answer-engine readiness 66, structured data 77. | Measured |
| Local presence | No data. Google Business Profile completeness and local pack position have not been audited. | Not measured |
3 of the four instruments are measured for Montoya Hinckley Injury Lawyers.
A firm can own its market by name and still go unnamed when someone asks an AI assistant to recommend a lawyer, run a website answer engines cannot read, or go missing when Google picks the three firms for the local pack. The Scoreboard measures all four instruments — branded demand, AI citations, AI readiness, and local presence — and shows you which one is costing you cases.
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Office locations
1 office mapped from Google Business Profile data across measured markets. Direct Google profile links are enabled for subscriber firms.
| Office | Address | Google rating |
|---|---|---|
| Montoya Hinckley Injury Lawyers Yakima | 4301 W Tieton Dr, Yakima, WA 98908 | ★ 5 (60) |
Head-to-head comparisons
How Montoya Hinckley Injury Lawyers compares with the other leading firms in its measured market — branded search demand and AI recommendations, side by side.
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How much branded search does Montoya Hinckley Injury Lawyers get?
Montoya Hinckley Injury Lawyers attracts 60 branded searches per month across 1 measured U.S. market — people typing the firm's name into Google rather than a generic phrase like "car accident lawyer." Its strongest position is Yakima, where it holds 4.1% of all injury-related search demand.
Which markets does Montoya Hinckley Injury Lawyers lead?
Montoya Hinckley Injury Lawyers does not currently lead any measured market by branded demand. Its strongest position is Yakima, where it holds 4.1% of injury-related search demand and ranks #4 among measured firms.
How many offices does Montoya Hinckley Injury Lawyers have?
Montoya Hinckley Injury Lawyers operates 1 mapped office across the markets this index measures, holding an average Google rating of 5 stars across 60 reviews. Branded demand averages 60 searches per office per month.
Do AI assistants recommend Montoya Hinckley Injury Lawyers?
Asked which injury lawyer to call in Montoya Hinckley Injury Lawyers's market, 4 of 4 assistants named the firm. Measured monthly across ChatGPT, Perplexity, Gemini and Claude.
Is Montoya Hinckley Injury Lawyers's website ready for AI search?
Montoya Hinckley Injury Lawyers's website scores 73 out of 100 (grade C) for machine readability, measured across six lenses including answer-engine readiness (66), structured data (77) and technical health. Across the personal injury firms measured in this index, no firm has yet scored an A.
How big is Montoya Hinckley Injury Lawyers in its market?
Montoya Hinckley Injury Lawyers holds 4.1% of all injury-related search demand in Yakima, ranking #4 among the firms measured there. Share is measured from Google Ads search volume at metro scope, refreshed monthly.
Is Montoya Hinckley Injury Lawyers's market growing or shrinking?
Injury-related search demand in Yakima totaled 18,230 searches over the trailing 12 months — about 1,519 per month. Comparing the most recent six months against the six before, demand is growing (+130%). Measured across 17 generic injury search terms from Google Ads volume at metro scope, refreshed monthly.
How many car crashes happen in Yakima each year?
Federal crash data recorded 80 fatal crashes in the Yakima market in 2024 (NHTSA FARS — a full census, not a sample). Police-reported crashes of all severities — injury crashes and fender benders included — are estimated at roughly 11,524 per year, modeled from the market’s rural/urban crash mix and national severity ratios (NHTSA CRSS). Set against measured injury search demand, that is about 500 injury-lawyer searches per 1,000 crashes. How this market compares with every other measured market: the crash-demand study.
Is Montoya Hinckley Injury Lawyers a good law firm?
This index measures visibility, not legal outcomes — here is what the measured signals show. Montoya Hinckley Injury Lawyers holds an average 5-star Google rating across 60 client reviews. 60 people search for the firm by name each month, and AI assistants named it in 10 of 16 recommendation tests in September 2026. For case-specific questions, speak with the firm directly — this page is not legal advice.
How do I contact Montoya Hinckley Injury Lawyers?
Montoya Hinckley Injury Lawyers operates 1 office; street addresses are listed in the office table above. The fastest route is the firm's own website — go to Montoya Hinckley Injury Lawyers's official site →. Fee structures are not measured by this index; confirm terms directly with the firm.
Trend shows direction versus the prior quarter; subscribers see the magnitude, the 12-month curve, and every rival's trajectory.
Montoya Hinckley Injury Lawyers is indexed editorially among 1435 measured firms. Firm website: www.montoyalegal.com. Figures are Google Keyword Planner bands, not exact counts. Methodology. Inclusion can be purchased; results cannot — no firm can pay to change a number on this page.
PlatinumProfile manages Google Business Profiles for personal injury firms — 30+ law firm offices under management. Check how your firm looks on the map.
