Insider — Brand Demand Profile
70 branded searches per month · 1 measured market · 19 offices mapped. Measured from Google Ads search volume at metro scope, refreshed monthly.
Market positions
| Market | Branded / mo | Trend | Share | Rank | Google rating |
|---|---|---|---|---|---|
| Los Angeles, CA ★ 4.8 · 506 reviews |
70 | — | 0.1% | — | ★ 4.8 · 506 reviews |
No competitor ads were observed on searches for “Insider” on the last scan. This name is monitored continuously — the week an advertiser appears on it, Brand Defense subscribers know.
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Branded search is one of four ways an injured person arrives at a firm. This index measures all four; here is what is currently measured for Insider.
| Branded search demand | Measured monthly from Google Ads across 1 market. | Measured |
| AI citations | 0 of 4 assistants name this firm when asked which injury lawyer to call in its market. Measured, not missing. | Measured |
| AI readiness | C · 71/100 — how readable this firm's website is to AI answer engines, scored across six lenses. Answer-engine readiness 57, structured data 88. | Measured |
| Local presence | No data. Google Business Profile completeness and local pack position have not been audited. | Not measured |
3 of the four instruments are measured for Insider.
A firm can own its market by name and still go unnamed when someone asks an AI assistant to recommend a lawyer, run a website answer engines cannot read, or go missing when Google picks the three firms for the local pack. The Scoreboard measures all four instruments — branded demand, AI citations, AI readiness, and local presence — and shows you which one is costing you cases.
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Office locations
19 offices mapped from Google Business Profile data across measured markets. Direct Google profile links are enabled for subscriber firms.
| Office | Address | Google rating |
|---|---|---|
| Insider Accident Lawyers | 3435 Wilshire Blvd #1620, Los Angeles, CA 90010 | ★ 4.9 (422) |
| Insider Medical Admissions | 2785 CA-1 #151, Torrance, CA 90505 | ★ 5 (35) |
| Insider Auto Leasing & Sales, Inc. | 107 W Huntington Dr Ste c, Arcadia, CA 91007 | ★ 4.5 (17) |
| LA Insider Tours | ★ 4.6 (11) | |
| Insider Disinfecting | 4284 Sawtelle Blvd, Los Angeles, CA 90066 | ★ 3 (8) |
| Venice Insider Pass | ★ 5 (8) | |
| Community Insider Magazine | 9227 Reseda Blvd #190, Northridge, CA 91324 | ★ 1 (3) |
| Insider Search | ★ 5 (1) | |
| The West Covina Insider | 173 N Sunkist Ave, West Covina, CA 91790 | ★ 5 (1) |
| LA Fashion Insider, Inc | 1316 Stanford Ave, Los Angeles, CA 90021 | — |
| Haus Insider LLC | — | |
| Law Business Insider | 1126 Wilshire Blvd, Los Angeles, CA 90017 | — |
| Insider Disinfecting | 2912 Ardmore Ave, South Gate, CA 90280 | — |
| ADU Insider | 12725 Califa St, Valley Village, CA 91607 | — |
| Insider Logistics | 14978 Ramona Blvd #2F, Baldwin Park, CA 91706 | — |
| Aeol Insider | E Las Tunas Dr, San Gabriel, CA 91776 | — |
| The Insiders Sports | — | |
| Insider Disinfecting | 2833 Leonis Blvd #300d, Vernon, CA 90058 | — |
| HRM Insider | 444 Alaska Ave Ste BAC371, Torrance, CA 90503 | — |
How much branded search does Insider get?
Insider attracts 70 branded searches per month across 1 measured U.S. market — people typing the firm's name into Google rather than a generic phrase like "car accident lawyer." Its strongest position is Los Angeles, where it holds 0.1% of all injury-related search demand.
Which markets does Insider lead?
Insider does not currently lead any measured market by branded demand. Its strongest position is Los Angeles, where it holds 0.1% of injury-related search demand.
How many offices does Insider have?
Insider operates 19 mapped offices across the markets this index measures, holding an average Google rating of 4.8 stars across 506 reviews. Branded demand averages 4 searches per office per month.
Do AI assistants recommend Insider?
Asked which injury lawyer to call in Insider's market, none of the 4 assistants tested named the firm. That is a measured result rather than missing data — the market was queried and this firm did not appear in the answer.
Is Insider's website ready for AI search?
Insider's website scores 71 out of 100 (grade C) for machine readability, measured across six lenses including answer-engine readiness (57), structured data (88) and technical health. Across the personal injury firms measured in this index, no firm has yet scored an A.
How big is Insider in its market?
Insider holds 0.1% of all injury-related search demand in Los Angeles. Share is measured from Google Ads search volume at metro scope, refreshed monthly.
Is Insider's market growing or shrinking?
Injury-related search demand in Los Angeles totaled 975,610 searches over the trailing 12 months — about 81,301 per month. Comparing the most recent six months against the six before, demand is growing (+43%). Measured across 17 generic injury search terms from Google Ads volume at metro scope, refreshed monthly.
How many car crashes happen in Los Angeles each year?
Federal crash data recorded 1,512 fatal crashes in the Los Angeles market in 2024 (NHTSA FARS — a full census, not a sample). Police-reported crashes of all severities — injury crashes and fender benders included — are estimated at roughly 285,285 per year, modeled from the market’s rural/urban crash mix and national severity ratios (NHTSA CRSS). Set against measured injury search demand, that is about 1,117 injury-lawyer searches per 1,000 crashes. How this market compares with every other measured market: the crash-demand study.
Is Insider a good law firm?
This index measures visibility, not legal outcomes — here is what the measured signals show. Insider holds an average 4.8-star Google rating across 506 client reviews. 70 people search for the firm by name each month. For case-specific questions, speak with the firm directly — this page is not legal advice.
How do I contact Insider?
Insider operates 19 offices; street addresses are listed in the office table above. The fastest route is the firm's own website — go to Insider's official site →. Fee structures are not measured by this index; confirm terms directly with the firm.
Trend shows direction versus the prior quarter; subscribers see the magnitude, the 12-month curve, and every rival's trajectory.
Insider is indexed editorially among 1435 measured firms. Firm website: insideraccidentlawyers.com. Figures are Google Keyword Planner bands, not exact counts. Methodology. Inclusion can be purchased; results cannot — no firm can pay to change a number on this page.
PlatinumProfile manages Google Business Profiles for personal injury firms — 30+ law firm offices under management. Check how your firm looks on the map.
