Hickey Law Firm — Brand Demand Profile
260 branded searches per month · 2 measured markets · 2 offices mapped. Measured from Google Ads search volume at metro scope, refreshed monthly.
Market positions
| Market | Branded / mo | Trend | Share | Rank | Google rating |
|---|---|---|---|---|---|
| Milwaukee, WI — |
200 | — | 2.9% | #6 | — |
| Miami, FL ★ 4.9 · 140 reviews |
60 | — | 0.3% | — | ★ 4.9 · 140 reviews |
No competitor ads were observed on searches for “Hickey Law Firm” on the last scan. This name is monitored continuously — the week an advertiser appears on it, Brand Defense subscribers know.
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Branded search is one of four ways an injured person arrives at a firm. This index measures all four; here is what is currently measured for Hickey Law Firm.
| Branded search demand | Measured monthly from Google Ads across 2 markets. | Measured |
| AI citations | 0 of 4 assistants name this firm when asked which injury lawyer to call in its markets. Measured, not missing. | Measured |
| AI readiness | No data. This firm's website has not been audited for machine readability. | Not measured |
| Local presence | No data. Google Business Profile completeness and local pack position have not been audited. | Not measured |
2 of the four instruments are measured for Hickey Law Firm.
A firm can own its market by name and still go unnamed when someone asks an AI assistant to recommend a lawyer, run a website answer engines cannot read, or go missing when Google picks the three firms for the local pack. The Scoreboard measures all four instruments — branded demand, AI citations, AI readiness, and local presence — and shows you which one is costing you cases.
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Office locations
2 offices mapped from Google Business Profile data across measured markets. Direct Google profile links are enabled for subscriber firms.
| Office | Address | Google rating |
|---|---|---|
| Hickey Law Firm Accident and Injury Trial Lawyers | 12150 SW 128th Ct Ste 225, Miami, FL 33186 | ★ 4.9 (140) |
| Hickey Law Firm Accident and Injury Trial Lawyers | 804 Douglas Rd Ste 373, Coral Gables, FL 33134 | — |
How much branded search does Hickey Law Firm get?
Hickey Law Firm attracts 260 branded searches per month across 2 measured U.S. markets — people typing the firm's name into Google rather than a generic phrase like "car accident lawyer." Its strongest position is Milwaukee, where it holds 2.9% of all injury-related search demand.
Which markets does Hickey Law Firm lead?
Hickey Law Firm does not currently lead any measured market by branded demand. Its strongest position is Milwaukee, where it holds 2.9% of injury-related search demand and ranks #6 among measured firms.
How many offices does Hickey Law Firm have?
Hickey Law Firm operates 2 mapped offices across the markets this index measures, holding an average Google rating of 4.9 stars across 140 reviews. Branded demand averages 130 searches per office per month.
Do AI assistants recommend Hickey Law Firm?
Asked which injury lawyer to call in Hickey Law Firm's markets, none of the 4 assistants tested named the firm. That is a measured result rather than missing data — the market was queried and this firm did not appear in the answer.
How big is Hickey Law Firm in its market?
Hickey Law Firm holds 2.9% of all injury-related search demand in Milwaukee, ranking #6 among the firms measured there. Share is measured from Google Ads search volume at metro scope, refreshed monthly.
Is Hickey Law Firm's market growing or shrinking?
Injury-related search demand in Milwaukee totaled 70,560 searches over the trailing 12 months — about 5,880 per month. Comparing the most recent six months against the six before, demand is growing (+42%). Measured across 17 generic injury search terms from Google Ads volume at metro scope, refreshed monthly.
How many car crashes happen in Milwaukee each year?
Federal crash data recorded 175 fatal crashes in the Milwaukee market in 2024 (NHTSA FARS — a full census, not a sample). Police-reported crashes of all severities — injury crashes and fender benders included — are estimated at roughly 30,798 per year, modeled from the market’s rural/urban crash mix and national severity ratios (NHTSA CRSS). Set against measured injury search demand, that is about 699 injury-lawyer searches per 1,000 crashes. How this market compares with every other measured market: the crash-demand study.
Is Hickey Law Firm a good law firm?
This index measures visibility, not legal outcomes — here is what the measured signals show. Hickey Law Firm holds an average 4.9-star Google rating across 140 client reviews. 260 people search for the firm by name each month. For case-specific questions, speak with the firm directly — this page is not legal advice.
How do I contact Hickey Law Firm?
Hickey Law Firm operates 2 offices; street addresses are listed in the office table above. The fastest route is the firm's own website — go to Hickey Law Firm's official site →. Fee structures are not measured by this index; confirm terms directly with the firm.
Trend shows direction versus the prior quarter; subscribers see the magnitude, the 12-month curve, and every rival's trajectory.
Hickey Law Firm is indexed editorially among 1916 measured firms. Figures are Google Keyword Planner bands, not exact counts. Methodology. Inclusion can be purchased; results cannot — no firm can pay to change a number on this page.
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