Hankey Marks & Crider — Brand Demand Profile
90 branded searches per month · 1 measured market · 1 offices mapped. Measured from Google Ads search volume at metro scope, refreshed monthly.
Market positions
| Market | Branded / mo | Trend | Share | Rank | Google rating |
|---|---|---|---|---|---|
| Indianapolis, IN ★ 4.7 · 1,174 reviews |
90 | — | 0.7% | — | ★ 4.7 · 1,174 reviews |
No competitor ads were observed on searches for “Hankey Marks & Crider” on the last scan. This name is monitored continuously — the week an advertiser appears on it, Brand Defense subscribers know.
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Branded search is one of four ways an injured person arrives at a firm. This index measures all four; here is what is currently measured for Hankey Marks & Crider.
| Branded search demand | Measured monthly from Google Ads across 1 market. | Measured |
| AI citations | 0 of 4 assistants name this firm when asked which injury lawyer to call in its market. Measured, not missing. | Measured |
| AI readiness | C · 75/100 — how readable this firm's website is to AI answer engines, scored across six lenses. Answer-engine readiness 67, structured data 82. | Measured |
| Local presence | No data. Google Business Profile completeness and local pack position have not been audited. | Not measured |
3 of the four instruments are measured for Hankey Marks & Crider.
A firm can own its market by name and still go unnamed when someone asks an AI assistant to recommend a lawyer, run a website answer engines cannot read, or go missing when Google picks the three firms for the local pack. The Scoreboard measures all four instruments — branded demand, AI citations, AI readiness, and local presence — and shows you which one is costing you cases.
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Office locations
1 office mapped from Google Business Profile data across measured markets. Direct Google profile links are enabled for subscriber firms.
| Office | Address | Google rating |
|---|---|---|
| Hankey Marks & Crider | 429 E Vermont St #200, Indianapolis, IN 46202 | ★ 4.7 (1,174) |
How much branded search does Hankey Marks & Crider get?
Hankey Marks & Crider attracts 90 branded searches per month across 1 measured U.S. market — people typing the firm's name into Google rather than a generic phrase like "car accident lawyer." Its strongest position is Indianapolis, where it holds 0.7% of all injury-related search demand.
Which markets does Hankey Marks & Crider lead?
Hankey Marks & Crider does not currently lead any measured market by branded demand. Its strongest position is Indianapolis, where it holds 0.7% of injury-related search demand.
How many offices does Hankey Marks & Crider have?
Hankey Marks & Crider operates 1 mapped office across the markets this index measures, holding an average Google rating of 4.7 stars across 1,174 reviews. Branded demand averages 90 searches per office per month.
Do AI assistants recommend Hankey Marks & Crider?
Asked which injury lawyer to call in Hankey Marks & Crider's market, none of the 4 assistants tested named the firm. That is a measured result rather than missing data — the market was queried and this firm did not appear in the answer.
Is Hankey Marks & Crider's website ready for AI search?
Hankey Marks & Crider's website scores 75 out of 100 (grade C) for machine readability, measured across six lenses including answer-engine readiness (67), structured data (82) and technical health. Across the personal injury firms measured in this index, no firm has yet scored an A.
How big is Hankey Marks & Crider in its market?
Hankey Marks & Crider holds 0.7% of all injury-related search demand in Indianapolis. Share is measured from Google Ads search volume at metro scope, refreshed monthly.
Is Hankey Marks & Crider's market growing or shrinking?
Injury-related search demand in Indianapolis totaled 171,470 searches over the trailing 12 months — about 14,289 per month. Comparing the most recent six months against the six before, demand is stable. Measured across 17 generic injury search terms from Google Ads volume at metro scope, refreshed monthly.
How many car crashes happen in Indianapolis each year?
Federal crash data recorded 321 fatal crashes in the Indianapolis market in 2024 (NHTSA FARS — a full census, not a sample). Police-reported crashes of all severities — injury crashes and fender benders included — are estimated at roughly 52,229 per year, modeled from the market’s rural/urban crash mix and national severity ratios (NHTSA CRSS). Set against measured injury search demand, that is about 1,046 injury-lawyer searches per 1,000 crashes. How this market compares with every other measured market: the crash-demand study.
Is Hankey Marks & Crider a good law firm?
This index measures visibility, not legal outcomes — here is what the measured signals show. Hankey Marks & Crider holds an average 4.7-star Google rating across 1,174 client reviews. 90 people search for the firm by name each month. For case-specific questions, speak with the firm directly — this page is not legal advice.
How do I contact Hankey Marks & Crider?
Hankey Marks & Crider operates 1 office; street addresses are listed in the office table above. The fastest route is the firm's own website — go to Hankey Marks & Crider's official site →. Fee structures are not measured by this index; confirm terms directly with the firm.
Trend shows direction versus the prior quarter; subscribers see the magnitude, the 12-month curve, and every rival's trajectory.
Hankey Marks & Crider is indexed editorially among 1435 measured firms. Firm website: www.hankeylawoffice.com. Figures are Google Keyword Planner bands, not exact counts. Methodology. Inclusion can be purchased; results cannot — no firm can pay to change a number on this page.
PlatinumProfile manages Google Business Profiles for personal injury firms — 30+ law firm offices under management. Check how your firm looks on the map.
