Derrick Law Firm — Brand Demand Profile
190 branded searches per month · 2 measured markets · 1 offices mapped. Measured from Google Ads search volume at metro scope, refreshed monthly.
Market positions
| Market | Branded / mo | Trend | Share | Rank | Google rating |
|---|---|---|---|---|---|
| Myrtle Beach, SC — |
100 | — | 2% | #5 | — |
| Charleston, SC ★ 4.9 · 189 reviews |
90 | — | 1.3% | #10 | ★ 4.9 · 189 reviews |
No competitor ads were observed on searches for “Derrick Law Firm” on the last scan. This name is monitored continuously — the week an advertiser appears on it, Brand Defense subscribers know.
Get alerted the week this changes — $499/mo →Visibility instruments
Branded search is one of four ways an injured person arrives at a firm. This index measures all four; here is what is currently measured for Derrick Law Firm.
| Branded search demand | Measured monthly from Google Ads across 2 markets. | Measured |
| AI citations | 3 of 4 assistants name this firm when asked which injury lawyer to call in its markets. | Measured |
| AI readiness | D · 69/100 — how readable this firm's website is to AI answer engines, scored across six lenses. Answer-engine readiness 60, structured data 50. | Measured |
| Local presence | No data. Google Business Profile completeness and local pack position have not been audited. | Not measured |
3 of the four instruments are measured for Derrick Law Firm.
A firm can own its market by name and still go unnamed when someone asks an AI assistant to recommend a lawyer, run a website answer engines cannot read, or go missing when Google picks the three firms for the local pack. The Scoreboard measures all four instruments — branded demand, AI citations, AI readiness, and local presence — and shows you which one is costing you cases.
Measure what's missing — $499/mo →
See a sample report
Office locations
1 office mapped from Google Business Profile data across measured markets. Direct Google profile links are enabled for subscriber firms.
| Office | Address | Google rating |
|---|---|---|
| Derrick Law Firm Injury Lawyers, PC | 7410 Northside Dr Suite 100, North Charleston, SC 29420 | ★ 4.9 (189) |
How much branded search does Derrick Law Firm get?
Derrick Law Firm attracts 190 branded searches per month across 2 measured U.S. markets — people typing the firm's name into Google rather than a generic phrase like "car accident lawyer." Its strongest position is Myrtle Beach, where it holds 2% of all injury-related search demand.
Which markets does Derrick Law Firm lead?
Derrick Law Firm does not currently lead any measured market by branded demand. Its strongest position is Myrtle Beach, where it holds 2% of injury-related search demand and ranks #5 among measured firms.
How many offices does Derrick Law Firm have?
Derrick Law Firm operates 1 mapped office across the markets this index measures, holding an average Google rating of 4.9 stars across 189 reviews. Branded demand averages 190 searches per office per month.
Do AI assistants recommend Derrick Law Firm?
Asked which injury lawyer to call in Derrick Law Firm's markets, 3 of 4 assistants named the firm. Measured monthly across ChatGPT, Perplexity, Gemini and Claude.
Is Derrick Law Firm's website ready for AI search?
Derrick Law Firm's website scores 69 out of 100 (grade D) for machine readability, measured across six lenses including answer-engine readiness (60), structured data (50) and technical health. Across the personal injury firms measured in this index, no firm has yet scored an A.
How big is Derrick Law Firm in its market?
Derrick Law Firm holds 2% of all injury-related search demand in Myrtle Beach, ranking #5 among the firms measured there. Share is measured from Google Ads search volume at metro scope, refreshed monthly.
Is Derrick Law Firm's market growing or shrinking?
Injury-related search demand in Myrtle Beach totaled 89,140 searches over the trailing 12 months — about 7,428 per month. Comparing the most recent six months against the six before, demand is contracting (-39%). Measured across 17 generic injury search terms from Google Ads volume at metro scope, refreshed monthly.
How many car crashes happen in Myrtle Beach each year?
Federal crash data recorded 176 fatal crashes in the Myrtle Beach market in 2024 (NHTSA FARS — a full census, not a sample). Police-reported crashes of all severities — injury crashes and fender benders included — are estimated at roughly 25,645 per year, modeled from the market’s rural/urban crash mix and national severity ratios (NHTSA CRSS). Set against measured injury search demand, that is about 1,177 injury-lawyer searches per 1,000 crashes. How this market compares with every other measured market: the crash-demand study.
Is Derrick Law Firm a good law firm?
This index measures visibility, not legal outcomes — here is what the measured signals show. Derrick Law Firm holds an average 4.9-star Google rating across 189 client reviews. 190 people search for the firm by name each month, and AI assistants named it in 6 of 16 recommendation tests in September 2026. For case-specific questions, speak with the firm directly — this page is not legal advice.
How do I contact Derrick Law Firm?
Derrick Law Firm operates 1 office; street addresses are listed in the office table above. The fastest route is the firm's own website — go to Derrick Law Firm's official site →. Fee structures are not measured by this index; confirm terms directly with the firm.
Trend shows direction versus the prior quarter; subscribers see the magnitude, the 12-month curve, and every rival's trajectory.
Derrick Law Firm is indexed editorially among 1435 measured firms. Firm website: www.derricklawfirm.com. Figures are Google Keyword Planner bands, not exact counts. Methodology. Inclusion can be purchased; results cannot — no firm can pay to change a number on this page.
PlatinumProfile manages Google Business Profiles for personal injury firms — 30+ law firm offices under management. Check how your firm looks on the map.
