Cooper Hurley — Brand Demand Profile

90 branded searches per month · 1 measured market · 4 offices mapped. Measured from Google Ads search volume at metro scope, refreshed monthly.

Market positions

Visibility instruments

Branded search is one of four ways an injured person arrives at a firm. This index measures all four; here is what is currently measured for Cooper Hurley.

3 of the four instruments are measured for Cooper Hurley.
A firm can own its market by name and still go unnamed when someone asks an AI assistant to recommend a lawyer, run a website answer engines cannot read, or go missing when Google picks the three firms for the local pack. The Scoreboard measures all four instruments — branded demand, AI citations, AI readiness, and local presence — and shows you which one is costing you cases. Measure what's missing — $499/mo → See a sample report

Office locations

4 offices mapped from Google Business Profile data across measured markets. Direct Google profile links are enabled for subscriber firms.

Head-to-head comparisons

How Cooper Hurley compares with the other leading firms in its measured market — branded search demand and AI recommendations, side by side.

Cooper Hurley vs Rutter Mills →
Cooper Hurley vs The Decker Law Firm →
Cooper Hurley vs Montagna Law →

How much branded search does Cooper Hurley get?

Cooper Hurley attracts 90 branded searches per month across 1 measured U.S. market — people typing the firm's name into Google rather than a generic phrase like "car accident lawyer." Its strongest position is Norfolk, where it holds 3.4% of all injury-related search demand.

Which markets does Cooper Hurley lead?

Cooper Hurley does not currently lead any measured market by branded demand. Its strongest position is Norfolk, where it holds 3.4% of injury-related search demand and ranks #4 among measured firms.

How many offices does Cooper Hurley have?

Cooper Hurley operates 4 mapped offices across the markets this index measures, holding an average Google rating of 4.9 stars across 1,202 reviews. Branded demand averages 23 searches per office per month.

Do AI assistants recommend Cooper Hurley?

Asked which injury lawyer to call in Cooper Hurley's market, 4 of 4 assistants named the firm. Measured monthly across ChatGPT, Perplexity, Gemini and Claude.

Is Cooper Hurley's website ready for AI search?

Cooper Hurley's website scores 73 out of 100 (grade C) for machine readability, measured across six lenses including answer-engine readiness (62), structured data (85) and technical health. Across the personal injury firms measured in this index, no firm has yet scored an A.

How big is Cooper Hurley in its market?

Cooper Hurley holds 3.4% of all injury-related search demand in Norfolk, ranking #4 among the firms measured there. Share is measured from Google Ads search volume at metro scope, refreshed monthly.

Is Cooper Hurley's market growing or shrinking?

Injury-related search demand in Norfolk totaled 28,460 searches over the trailing 12 months — about 2,372 per month. Comparing the most recent six months against the six before, demand is growing (+81%). Measured across 17 generic injury search terms from Google Ads volume at metro scope, refreshed monthly.

How many car crashes happen in Norfolk each year?

Federal crash data recorded 181 fatal crashes in the Norfolk market in 2024 (NHTSA FARS — a full census, not a sample). Police-reported crashes of all severities — injury crashes and fender benders included — are estimated at roughly 30,478 per year, modeled from the market’s rural/urban crash mix and national severity ratios (NHTSA CRSS). Set against measured injury search demand, that is about 302 injury-lawyer searches per 1,000 crashes. How this market compares with every other measured market: the crash-demand study.

Is Cooper Hurley a good law firm?

This index measures visibility, not legal outcomes — here is what the measured signals show. Cooper Hurley holds an average 4.9-star Google rating across 1,202 client reviews. 90 people search for the firm by name each month, and AI assistants named it in 16 of 16 recommendation tests in September 2026. For case-specific questions, speak with the firm directly — this page is not legal advice.

How do I contact Cooper Hurley?

Cooper Hurley operates 4 offices; street addresses are listed in the office table above. The fastest route is the firm's own website — go to Cooper Hurley's official site →. Fee structures are not measured by this index; confirm terms directly with the firm.

Trend shows direction versus the prior quarter; subscribers see the magnitude, the 12-month curve, and every rival's trajectory.

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Cooper Hurley is indexed editorially among 1435 measured firms. Firm website: cooperhurley.com. Figures are Google Keyword Planner bands, not exact counts. Methodology. Inclusion can be purchased; results cannot — no firm can pay to change a number on this page.