Avera & Smith — Brand Demand Profile

130 branded searches per month · 1 measured market · 1 offices mapped. Measured from Google Ads search volume at metro scope, refreshed monthly.

Market positions

Visibility instruments

Branded search is one of four ways an injured person arrives at a firm. This index measures all four; here is what is currently measured for Avera & Smith.

2 of the four instruments are measured for Avera & Smith.
A firm can own its market by name and still go unnamed when someone asks an AI assistant to recommend a lawyer, run a website answer engines cannot read, or go missing when Google picks the three firms for the local pack. The Scoreboard measures all four instruments — branded demand, AI citations, AI readiness, and local presence — and shows you which one is costing you cases. Measure what's missing — $499/mo → See a sample report

Office locations

1 office mapped from Google Business Profile data across measured markets. Direct Google profile links are enabled for subscriber firms.

How much branded search does Avera & Smith get?

Avera & Smith attracts 130 branded searches per month across 1 measured U.S. market — people typing the firm's name into Google rather than a generic phrase like "car accident lawyer." Its strongest position is Gainesville, where it holds 3.1% of all injury-related search demand.

Which markets does Avera & Smith lead?

Avera & Smith does not currently lead any measured market by branded demand. Its strongest position is Gainesville, where it holds 3.1% of injury-related search demand and ranks #6 among measured firms.

How many offices does Avera & Smith have?

Avera & Smith operates 1 mapped office across the markets this index measures, holding an average Google rating of 4.9 stars across 177 reviews. Branded demand averages 130 searches per office per month.

Do AI assistants recommend Avera & Smith?

Asked which injury lawyer to call in Avera & Smith's market, 3 of 4 assistants named the firm. Measured monthly across ChatGPT, Perplexity, Gemini and Claude.

How big is Avera & Smith in its market?

Avera & Smith holds 3.1% of all injury-related search demand in Gainesville, ranking #6 among the firms measured there. Share is measured from Google Ads search volume at metro scope, refreshed monthly.

Is Avera & Smith's market growing or shrinking?

Injury-related search demand in Gainesville totaled 56,310 searches over the trailing 12 months — about 4,693 per month. Comparing the most recent six months against the six before, demand is stable. Measured across 17 generic injury search terms from Google Ads volume at metro scope, refreshed monthly.

How many car crashes happen in Gainesville each year?

Federal crash data recorded 79 fatal crashes in the Gainesville market in 2024 (NHTSA FARS — a full census, not a sample). Police-reported crashes of all severities — injury crashes and fender benders included — are estimated at roughly 10,826 per year, modeled from the market’s rural/urban crash mix and national severity ratios (NHTSA CRSS). Set against measured injury search demand, that is about 1,657 injury-lawyer searches per 1,000 crashes. How this market compares with every other measured market: the crash-demand study.

Is Avera & Smith a good law firm?

This index measures visibility, not legal outcomes — here is what the measured signals show. Avera & Smith holds an average 4.9-star Google rating across 177 client reviews. 130 people search for the firm by name each month, and AI assistants named it in 3 of 16 recommendation tests in September 2026. For case-specific questions, speak with the firm directly — this page is not legal advice.

How do I contact Avera & Smith?

Avera & Smith operates 1 office; street addresses are listed in the office table above. The fastest route is the firm's own website — go to Avera & Smith's official site →. Fee structures are not measured by this index; confirm terms directly with the firm.

Trend shows direction versus the prior quarter; subscribers see the magnitude, the 12-month curve, and every rival's trajectory.

Get the Gainesville badge →

Avera & Smith is indexed editorially among 1435 measured firms. Firm website: www.avera.com. Figures are Google Keyword Planner bands, not exact counts. Methodology. Inclusion can be purchased; results cannot — no firm can pay to change a number on this page.