The Largest Personal Injury Law Firm Brands in Rochester
Lacy Katzen LLP holds 12.3% of branded search demand in the Rochester, NY (Nielsen DMA 538) market — 10 firms measured, 1,570 branded searches per month. Updated November 2026.
The Rochester ledger
| # | Firm | Branded searches / mo | Share of all demand | Profile |
|---|---|---|---|---|
| 1 | Lacy Katzen LLP | 410 | 12.3% | profile |
| 2 | William Mattar Law Offices | 240 | 7.2% | profile |
| 3 | Nixon Peabody LLP | 240 | 7.2% | profile |
| 4 | Cellino Law | 220 | 6.6% | profile |
| 5 | Segar & Sciortino | 130 | 3.9% | profile |
4 measured firms above the floor are not shown in the top five. 1 additional measured firm falls below this market's measurability floor of 33 branded searches per month (1% of market demand) and is not ranked.
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Who is the most-searched personal injury law firm in Rochester?
Lacy Katzen LLP attracts the most branded search demand of any measured personal injury firm in Rochester — 410 searches for the firm by name each month, 12.3% of all injury-related search demand in the market.
Which injury law firm has the strongest brand in Rochester?
Lacy Katzen LLP holds the strongest brand position, with 12.3% of Rochester's total injury search demand — a led market.
How many people search for injury lawyers in Rochester each month?
Roughly 3,320 injury-related searches happen in the Rochester market each month, of which 47% are already branded — people typing a specific firm's name rather than a generic phrase like "car accident lawyer."
Brand demand share = branded searches for a firm (name, misspellings, principals, nicknames) as a share of all injury-related search demand in this market, from Google Ads search volume. Volumes are Keyword Planner buckets — treat figures as bands. Full methodology. Data updated 2026-11-01.
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