Stilley Law Joplin, MO vs The McPherson Law Firm
Head-to-head across 1 shared market (Joplin, MO) — branded search demand, market rank, and which firm AI assistants actually recommend. Measured from Google Ads search volume at metro scope, refreshed monthly.
Which firm gets more branded searches?
Stilley Law Joplin, MO attracts more branded search demand — 280 vs 130 branded searches per month across the shared market. Branded searches are people typing the firm's name into Google rather than a generic phrase like "car accident lawyer."
| Market | Stilley Law Joplin, MO /mo | The McPherson Law Firm /mo | Share of demand |
|---|---|---|---|
| Joplin, MO | 280 #2 | 130 #3 | 19.4% · 9.0% |
Which firm do AI assistants recommend?
When AI assistants were asked to recommend an injury lawyer in Joplin, MO this month, the two firms were named equally often — 0 of 16 tested prompts each.
| AI recommendation instrument | Stilley Law Joplin, MO | The McPherson Law Firm |
|---|---|---|
| Named when AI assistants are asked to recommend an injury lawyer (November 2026) | 0 of 16 | 0 of 16 |
Branded search dominance and AI recommendations do not always agree. A firm can lead the search box and still go unnamed when someone asks an AI assistant which lawyer to call. Brand Defense tracks both, monthly — plus every advertiser detected bidding on each firm's name. Measure what's missing — $499/mo →
Firm profiles
Stilley Law Joplin, MO — full Brand Demand Profile →
The McPherson Law Firm — full Brand Demand Profile →
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