Provost Umphrey vs The Ferguson Law Firm, LLP
Head-to-head across 1 shared market (Beaumont, TX) — branded search demand, market rank, and which firm AI assistants actually recommend. Measured from Google Ads search volume at metro scope, refreshed monthly.
Which firm gets more branded searches?
The Ferguson Law Firm, LLP attracts more branded search demand — 350 vs 180 branded searches per month across the shared market. Branded searches are people typing the firm's name into Google rather than a generic phrase like "car accident lawyer."
| Market | Provost Umphrey /mo | The Ferguson Law Firm, LLP /mo | Share of demand |
|---|---|---|---|
| Beaumont, TX | 180 #3 | 350 #1 | 6.5% · 12.5% |
Which firm do AI assistants recommend?
When AI assistants (ChatGPT, Perplexity, Gemini and Claude) were asked to recommend an injury lawyer in Beaumont, TX this month, Provost Umphrey was named in 10 of 16 tested prompts, versus 7 for The Ferguson Law Firm, LLP.
| AI recommendation instrument | Provost Umphrey | The Ferguson Law Firm, LLP |
|---|---|---|
| Named when AI assistants are asked to recommend an injury lawyer (September 2026) | 10 of 16 | 7 of 16 |
Branded search dominance and AI recommendations do not always agree. A firm can lead the search box and still go unnamed when someone asks an AI assistant which lawyer to call. Brand Defense tracks both, monthly — plus every advertiser detected bidding on each firm's name. Measure what's missing — $499/mo →
Firm profiles
Provost Umphrey — full Brand Demand Profile →
The Ferguson Law Firm, LLP — full Brand Demand Profile →
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