Phillips Law Group vs Spencer Calahan
Head-to-head across 1 shared market (Baton Rouge, LA) — branded search demand, market rank, and which firm AI assistants actually recommend. Measured from Google Ads search volume at metro scope, refreshed monthly.
Which firm gets more branded searches?
Spencer Calahan attracts more branded search demand — 730 vs 430 branded searches per month across the shared market. Branded searches are people typing the firm's name into Google rather than a generic phrase like "car accident lawyer."
| Market | Phillips Law Group /mo | Spencer Calahan /mo | Share of demand |
|---|---|---|---|
| Baton Rouge, LA | 430 #4 | 730 #2 | 5.0% · 8.4% |
Which firm do AI assistants recommend?
When AI assistants (ChatGPT, Perplexity, Gemini and Claude) were asked to recommend an injury lawyer in Baton Rouge, LA this month, Spencer Calahan was named in 13 of 16 tested prompts, versus 0 for Phillips Law Group.
| AI recommendation instrument | Phillips Law Group | Spencer Calahan |
|---|---|---|
| Named when AI assistants are asked to recommend an injury lawyer (November 2026) | 0 of 16 | 13 of 16 |
Branded search dominance and AI recommendations do not always agree. A firm can lead the search box and still go unnamed when someone asks an AI assistant which lawyer to call. Brand Defense tracks both, monthly — plus every advertiser detected bidding on each firm's name. Measure what's missing — $499/mo →
Firm profiles
Phillips Law Group — full Brand Demand Profile →
Spencer Calahan — full Brand Demand Profile →
PlatinumProfile manages Google Business Profiles for personal injury firms — 30+ law firm offices under management. Check how your firm looks on the map.