Perry & Young vs Thompson Law
Head-to-head across 1 shared market (Panama City, FL) — branded search demand, market rank, and which firm AI assistants actually recommend. Measured from Google Ads search volume at metro scope, refreshed monthly.
Which firm gets more branded searches?
Perry & Young attracts more branded search demand — 160 vs 90 branded searches per month across the shared market. Branded searches are people typing the firm's name into Google rather than a generic phrase like "car accident lawyer."
| Market | Perry & Young /mo | Thompson Law /mo | Share of demand |
|---|---|---|---|
| Panama City, FL | 160 #3 | 90 #4 | 2.9% · 1.6% |
Which firm do AI assistants recommend?
When AI assistants (ChatGPT, Perplexity, Gemini and Claude) were asked to recommend an injury lawyer in Panama City, FL this month, Thompson Law was named in 16 of 16 tested prompts, versus 10 for Perry & Young.
| AI recommendation instrument | Perry & Young | Thompson Law |
|---|---|---|
| Named when AI assistants are asked to recommend an injury lawyer (September 2026) | 10 of 16 | 16 of 16 |
Branded search dominance and AI recommendations do not always agree. A firm can lead the search box and still go unnamed when someone asks an AI assistant which lawyer to call. Brand Defense tracks both, monthly — plus every advertiser detected bidding on each firm's name. Measure what's missing — $499/mo →
Firm profiles
Perry & Young — full Brand Demand Profile →
Thompson Law — full Brand Demand Profile →
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