Patterson Legal Group vs Slape & Howard
Head-to-head across 1 shared market (Wichita, KS) — branded search demand, market rank, and which firm AI assistants actually recommend. Measured from Google Ads search volume at metro scope, refreshed monthly.
Which firm gets more branded searches?
Slape & Howard attracts more branded search demand — 480 vs 390 branded searches per month across the shared market. Branded searches are people typing the firm's name into Google rather than a generic phrase like "car accident lawyer."
| Market | Patterson Legal Group /mo | Slape & Howard /mo | Share of demand |
|---|---|---|---|
| Wichita, KS | 390 #4 | 480 #3 | 4.9% · 6.0% |
Which firm do AI assistants recommend?
When AI assistants (ChatGPT, Perplexity, Gemini and Claude) were asked to recommend an injury lawyer in Wichita, KS this month, Slape & Howard was named in 1 of 16 tested prompts, versus 0 for Patterson Legal Group.
| AI recommendation instrument | Patterson Legal Group | Slape & Howard |
|---|---|---|
| Named when AI assistants are asked to recommend an injury lawyer (September 2026) | 0 of 16 | 1 of 16 |
Branded search dominance and AI recommendations do not always agree. A firm can lead the search box and still go unnamed when someone asks an AI assistant which lawyer to call. Brand Defense tracks both, monthly — plus every advertiser detected bidding on each firm's name. Measure what's missing — $499/mo →
Firm profiles
Patterson Legal Group — full Brand Demand Profile →
Slape & Howard — full Brand Demand Profile →
PlatinumProfile manages Google Business Profiles for personal injury firms — 30+ law firm offices under management. Check how your firm looks on the map.