September 2026 edition

Meshbesher & Spence vs Schatz Law Firm

Head-to-head across 1 shared market (Rochester, MN) — branded search demand, market rank, and which firm AI assistants actually recommend. Measured from Google Ads search volume at metro scope, refreshed monthly.

Which firm gets more branded searches?

Meshbesher & Spence attracts more branded search demand — 100 vs 80 branded searches per month across the shared market. Branded searches are people typing the firm's name into Google rather than a generic phrase like "car accident lawyer."

MarketMeshbesher & Spence /moSchatz Law Firm /moShare of demand
Rochester, MN 100 #2 80 #3 9.2% · 7.3%

Which firm do AI assistants recommend?

When AI assistants (ChatGPT, Perplexity, Gemini and Claude) were asked to recommend an injury lawyer in Rochester, MN this month, Meshbesher & Spence was named in 4 of 16 tested prompts, versus 1 for Schatz Law Firm.

AI recommendation instrumentMeshbesher & SpenceSchatz Law Firm
Named when AI assistants are asked to recommend an injury lawyer (September 2026) 4 of 16 1 of 16

Branded search dominance and AI recommendations do not always agree. A firm can lead the search box and still go unnamed when someone asks an AI assistant which lawyer to call. Brand Defense tracks both, monthly — plus every advertiser detected bidding on each firm's name. Measure what's missing — $499/mo →

Firm profiles

Meshbesher & Spence — full Brand Demand Profile →
Schatz Law Firm — full Brand Demand Profile →

Both firms are indexed editorially among 1435 measured firms. Figures are Google Keyword Planner bands, not exact counts; AI recommendation counts come from standardized consumer prompts tested against ChatGPT, Perplexity, Gemini and Claude each month. Methodology. Inclusion can be purchased; results cannot — no firm can pay to change a number on this page.
Winning the search is half the fight. The other half is Google Maps.

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