September 2026 edition

Mastagni Holstedt vs Phoong Law Corp

Head-to-head across 1 shared market (Sacramento, CA) — branded search demand, market rank, and which firm AI assistants actually recommend. Measured from Google Ads search volume at metro scope, refreshed monthly.

Which firm gets more branded searches?

Phoong Law Corp attracts more branded search demand — 500 vs 340 branded searches per month across the shared market. Branded searches are people typing the firm's name into Google rather than a generic phrase like "car accident lawyer."

MarketMastagni Holstedt /moPhoong Law Corp /moShare of demand
Sacramento, CA 340 #3 500 #2 3.1% · 4.5%

Which firm do AI assistants recommend?

When AI assistants (ChatGPT, Perplexity, Gemini and Claude) were asked to recommend an injury lawyer in Sacramento, CA this month, Mastagni Holstedt was named in 4 of 16 tested prompts, versus 0 for Phoong Law Corp.

AI recommendation instrumentMastagni HolstedtPhoong Law Corp
Named when AI assistants are asked to recommend an injury lawyer (September 2026) 4 of 16 0 of 16

Branded search dominance and AI recommendations do not always agree. A firm can lead the search box and still go unnamed when someone asks an AI assistant which lawyer to call. Brand Defense tracks both, monthly — plus every advertiser detected bidding on each firm's name. Measure what's missing — $499/mo →

Firm profiles

Mastagni Holstedt — full Brand Demand Profile →
Phoong Law Corp — full Brand Demand Profile →

Both firms are indexed editorially among 1435 measured firms. Figures are Google Keyword Planner bands, not exact counts; AI recommendation counts come from standardized consumer prompts tested against ChatGPT, Perplexity, Gemini and Claude each month. Methodology. Inclusion can be purchased; results cannot — no firm can pay to change a number on this page.
Winning the search is half the fight. The other half is Google Maps.

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