Keith & Lorfing vs Reyes Law Firm
Head-to-head across 1 shared market (Abilene, TX) — branded search demand, market rank, and which firm AI assistants actually recommend. Measured from Google Ads search volume at metro scope, refreshed monthly.
Which firm gets more branded searches?
Keith & Lorfing attracts more branded search demand — 120 vs 100 branded searches per month across the shared market. Branded searches are people typing the firm's name into Google rather than a generic phrase like "car accident lawyer."
| Market | Keith & Lorfing /mo | Reyes Law Firm /mo | Share of demand |
|---|---|---|---|
| Abilene, TX | 120 #3 | 100 #4 | 7.1% · 5.9% |
Which firm do AI assistants recommend?
When AI assistants (ChatGPT, Perplexity, Gemini and Claude) were asked to recommend an injury lawyer in Abilene, TX this month, Keith & Lorfing was named in 13 of 16 tested prompts, versus 6 for Reyes Law Firm.
| AI recommendation instrument | Keith & Lorfing | Reyes Law Firm |
|---|---|---|
| Named when AI assistants are asked to recommend an injury lawyer (September 2026) | 13 of 16 | 6 of 16 |
Branded search dominance and AI recommendations do not always agree. A firm can lead the search box and still go unnamed when someone asks an AI assistant which lawyer to call. Brand Defense tracks both, monthly — plus every advertiser detected bidding on each firm's name. Measure what's missing — $499/mo →
Firm profiles
Keith & Lorfing — full Brand Demand Profile →
Reyes Law Firm — full Brand Demand Profile →
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