Johnston Law Firm vs Portland Legal Group
Head-to-head across 1 shared market (Portland, OR) — branded search demand, market rank, and which firm AI assistants actually recommend. Measured from Google Ads search volume at metro scope, refreshed monthly.
Which firm gets more branded searches?
Portland Legal Group attracts more branded search demand — 320 vs 230 branded searches per month across the shared market. Branded searches are people typing the firm's name into Google rather than a generic phrase like "car accident lawyer."
| Market | Johnston Law Firm /mo | Portland Legal Group /mo | Share of demand |
|---|---|---|---|
| Portland, OR | 230 #4 | 320 #3 | 2.4% · 3.4% |
Which firm do AI assistants recommend?
When AI assistants (ChatGPT, Perplexity, Gemini and Claude) were asked to recommend an injury lawyer in Portland, OR this month, Portland Legal Group was named in 16 of 16 tested prompts, versus 8 for Johnston Law Firm.
| AI recommendation instrument | Johnston Law Firm | Portland Legal Group |
|---|---|---|
| Named when AI assistants are asked to recommend an injury lawyer (September 2026) | 8 of 16 | 16 of 16 |
Branded search dominance and AI recommendations do not always agree. A firm can lead the search box and still go unnamed when someone asks an AI assistant which lawyer to call. Brand Defense tracks both, monthly — plus every advertiser detected bidding on each firm's name. Measure what's missing — $499/mo →
Firm profiles
Johnston Law Firm — full Brand Demand Profile →
Portland Legal Group — full Brand Demand Profile →
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