BrandTerritory
October 2026 edition

Hunter Law Group vs Law Office of Stephen Spurgeon

Head-to-head across 1 shared market (Alexandria, LA) — branded search demand, market rank, and which firm AI assistants actually recommend. Measured from Google Ads search volume at metro scope, refreshed monthly.

Which firm gets more branded searches?

Law Office of Stephen Spurgeon attracts more branded search demand — 180 vs 120 branded searches per month across the shared market. Branded searches are people typing the firm's name into Google rather than a generic phrase like "car accident lawyer."

MarketHunter Law Group /moLaw Office of Stephen Spurgeon /moShare of demand
Alexandria, LA 120 #4 180 #1 9.1% · 13.6%

Which firm do AI assistants recommend?

When AI assistants were asked to recommend an injury lawyer in Alexandria, LA this month, the two firms were named equally often — 0 of 16 tested prompts each.

AI recommendation instrumentHunter Law GroupLaw Office of Stephen Spurgeon
Named when AI assistants are asked to recommend an injury lawyer (October 2026) 0 of 16 0 of 16

Branded search dominance and AI recommendations do not always agree. A firm can lead the search box and still go unnamed when someone asks an AI assistant which lawyer to call. Brand Defense tracks both, monthly — plus every advertiser detected bidding on each firm's name. Measure what's missing — $499/mo →

Firm profiles

Hunter Law Group — full Brand Demand Profile →
Law Office of Stephen Spurgeon — full Brand Demand Profile →

Both firms are indexed editorially among 1586 measured firms. Figures are Google Keyword Planner bands, not exact counts; AI recommendation counts come from standardized consumer prompts tested against ChatGPT, Perplexity, Gemini and Claude each month. Methodology. Inclusion can be purchased; results cannot — no firm can pay to change a number on this page.
Winning the search is half the fight. The other half is Google Maps.

PlatinumProfile manages Google Business Profiles for personal injury firms — 30+ law firm offices under management. Check how your firm looks on the map.

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