Goings Law Firm, LLC vs Shelly Leeke Law Firm
Head-to-head across 1 shared market (Columbia, SC) — branded search demand, market rank, and which firm AI assistants actually recommend. Measured from Google Ads search volume at metro scope, refreshed monthly.
Which firm gets more branded searches?
Goings Law Firm, LLC attracts more branded search demand — 330 vs 310 branded searches per month across the shared market. Branded searches are people typing the firm's name into Google rather than a generic phrase like "car accident lawyer."
| Market | Goings Law Firm, LLC /mo | Shelly Leeke Law Firm /mo | Share of demand |
|---|---|---|---|
| Columbia, SC | 330 #2 | 310 #3 | 3.5% · 3.3% |
Which firm do AI assistants recommend?
When AI assistants (ChatGPT, Perplexity, Gemini and Claude) were asked to recommend an injury lawyer in Columbia, SC this month, Goings Law Firm, LLC was named in 13 of 16 tested prompts, versus 0 for Shelly Leeke Law Firm.
| AI recommendation instrument | Goings Law Firm, LLC | Shelly Leeke Law Firm |
|---|---|---|
| Named when AI assistants are asked to recommend an injury lawyer (November 2026) | 13 of 16 | 0 of 16 |
Branded search dominance and AI recommendations do not always agree. A firm can lead the search box and still go unnamed when someone asks an AI assistant which lawyer to call. Brand Defense tracks both, monthly — plus every advertiser detected bidding on each firm's name. Measure what's missing — $499/mo →
Firm profiles
Goings Law Firm, LLC — full Brand Demand Profile →
Shelly Leeke Law Firm — full Brand Demand Profile →
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