Edwards & Kautz vs McGee Law Firm
Head-to-head across 1 shared market (Paducah, KY) — branded search demand, market rank, and which firm AI assistants actually recommend. Measured from Google Ads search volume at metro scope, refreshed monthly.
Which firm gets more branded searches?
Edwards & Kautz attracts more branded search demand — 60 vs 50 branded searches per month across the shared market. Branded searches are people typing the firm's name into Google rather than a generic phrase like "car accident lawyer."
| Market | Edwards & Kautz /mo | McGee Law Firm /mo | Share of demand |
|---|---|---|---|
| Paducah, KY | 60 #3 | 50 #4 | 8.2% · 6.8% |
Which firm do AI assistants recommend?
When AI assistants (ChatGPT, Perplexity, Gemini and Claude) were asked to recommend an injury lawyer in Paducah, KY this month, Edwards & Kautz was named in 2 of 16 tested prompts, versus 0 for McGee Law Firm.
| AI recommendation instrument | Edwards & Kautz | McGee Law Firm |
|---|---|---|
| Named when AI assistants are asked to recommend an injury lawyer (November 2026) | 2 of 16 | 0 of 16 |
Branded search dominance and AI recommendations do not always agree. A firm can lead the search box and still go unnamed when someone asks an AI assistant which lawyer to call. Brand Defense tracks both, monthly — plus every advertiser detected bidding on each firm's name. Measure what's missing — $499/mo →
Firm profiles
Edwards & Kautz — full Brand Demand Profile →
McGee Law Firm — full Brand Demand Profile →
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