Downs Rachlin Martin PLLC vs Gravel & Shea PC
Head-to-head across 1 shared market (Burlington, VT) — branded search demand, market rank, and which firm AI assistants actually recommend. Measured from Google Ads search volume at metro scope, refreshed monthly.
Which firm gets more branded searches?
Gravel & Shea PC attracts more branded search demand — 110 vs 70 branded searches per month across the shared market. Branded searches are people typing the firm's name into Google rather than a generic phrase like "car accident lawyer."
| Market | Downs Rachlin Martin PLLC /mo | Gravel & Shea PC /mo | Share of demand |
|---|---|---|---|
| Burlington, VT | 70 #3 | 110 #1 | 8.6% · 13.6% |
Which firm do AI assistants recommend?
When AI assistants (ChatGPT, Perplexity, Gemini and Claude) were asked to recommend an injury lawyer in Burlington, VT this month, Gravel & Shea PC was named in 1 of 16 tested prompts, versus 0 for Downs Rachlin Martin PLLC.
| AI recommendation instrument | Downs Rachlin Martin PLLC | Gravel & Shea PC |
|---|---|---|
| Named when AI assistants are asked to recommend an injury lawyer (November 2026) | 0 of 16 | 1 of 16 |
Branded search dominance and AI recommendations do not always agree. A firm can lead the search box and still go unnamed when someone asks an AI assistant which lawyer to call. Brand Defense tracks both, monthly — plus every advertiser detected bidding on each firm's name. Measure what's missing — $499/mo →
Firm profiles
Downs Rachlin Martin PLLC — full Brand Demand Profile →
Gravel & Shea PC — full Brand Demand Profile →
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