Cellino Law vs Lipsitz Green Scime Cambria
Head-to-head across 1 shared market (Buffalo, NY) — branded search demand, market rank, and which firm AI assistants actually recommend. Measured from Google Ads search volume at metro scope, refreshed monthly.
Which firm gets more branded searches?
Cellino Law attracts more branded search demand — 650 vs 490 branded searches per month across the shared market. Branded searches are people typing the firm's name into Google rather than a generic phrase like "car accident lawyer."
| Market | Cellino Law /mo | Lipsitz Green Scime Cambria /mo | Share of demand |
|---|---|---|---|
| Buffalo, NY | 650 #1 | 490 #4 | 2.8% · 2.1% |
Which firm do AI assistants recommend?
When AI assistants (ChatGPT, Perplexity, Gemini and Claude) were asked to recommend an injury lawyer in Buffalo, NY this month, Lipsitz Green Scime Cambria was named in 8 of 16 tested prompts, versus 0 for Cellino Law.
| AI recommendation instrument | Cellino Law | Lipsitz Green Scime Cambria |
|---|---|---|
| Named when AI assistants are asked to recommend an injury lawyer (September 2026) | 0 of 16 | 8 of 16 |
Branded search dominance and AI recommendations do not always agree. A firm can lead the search box and still go unnamed when someone asks an AI assistant which lawyer to call. Brand Defense tracks both, monthly — plus every advertiser detected bidding on each firm's name. Measure what's missing — $499/mo →
Firm profiles
Cellino Law — full Brand Demand Profile →
Lipsitz Green Scime Cambria — full Brand Demand Profile →
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