Casey Law Offices vs Russell & Hill
Head-to-head across 1 shared market (Spokane, WA) — branded search demand, market rank, and which firm AI assistants actually recommend. Measured from Google Ads search volume at metro scope, refreshed monthly.
Which firm gets more branded searches?
Russell & Hill attracts more branded search demand — 190 vs 100 branded searches per month across the shared market. Branded searches are people typing the firm's name into Google rather than a generic phrase like "car accident lawyer."
| Market | Casey Law Offices /mo | Russell & Hill /mo | Share of demand |
|---|---|---|---|
| Spokane, WA | 100 #4 | 190 #3 | 1.9% · 3.6% |
Which firm do AI assistants recommend?
When AI assistants (ChatGPT, Perplexity, Gemini and Claude) were asked to recommend an injury lawyer in Spokane, WA this month, Russell & Hill was named in 4 of 16 tested prompts, versus 0 for Casey Law Offices.
| AI recommendation instrument | Casey Law Offices | Russell & Hill |
|---|---|---|
| Named when AI assistants are asked to recommend an injury lawyer (September 2026) | 0 of 16 | 4 of 16 |
Branded search dominance and AI recommendations do not always agree. A firm can lead the search box and still go unnamed when someone asks an AI assistant which lawyer to call. Brand Defense tracks both, monthly — plus every advertiser detected bidding on each firm's name. Measure what's missing — $499/mo →
Firm profiles
Casey Law Offices — full Brand Demand Profile →
Russell & Hill — full Brand Demand Profile →
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