Browning Law vs Pendlebury Law Office, PA
Head-to-head across 1 shared market (Idaho Falls, ID) — branded search demand, market rank, and which firm AI assistants actually recommend. Measured from Google Ads search volume at metro scope, refreshed monthly.
Which firm gets more branded searches?
Browning Law attracts more branded search demand — 160 vs 100 branded searches per month across the shared market. Branded searches are people typing the firm's name into Google rather than a generic phrase like "car accident lawyer."
| Market | Browning Law /mo | Pendlebury Law Office, PA /mo | Share of demand |
|---|---|---|---|
| Idaho Falls, ID | 160 #1 | 100 #2 | 12.0% · 7.5% |
Which firm do AI assistants recommend?
When AI assistants (ChatGPT, Perplexity, Gemini and Claude) were asked to recommend an injury lawyer in Idaho Falls, ID this month, Browning Law was named in 11 of 16 tested prompts, versus 0 for Pendlebury Law Office, PA.
| AI recommendation instrument | Browning Law | Pendlebury Law Office, PA |
|---|---|---|
| Named when AI assistants are asked to recommend an injury lawyer (November 2026) | 11 of 16 | 0 of 16 |
Branded search dominance and AI recommendations do not always agree. A firm can lead the search box and still go unnamed when someone asks an AI assistant which lawyer to call. Brand Defense tracks both, monthly — plus every advertiser detected bidding on each firm's name. Measure what's missing — $499/mo →
Firm profiles
Browning Law — full Brand Demand Profile →
Pendlebury Law Office, PA — full Brand Demand Profile →
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