Martinson & Beason vs The Lackey Law Firm
Head-to-head across 1 shared market (Huntsville, AL) — branded search demand, market rank, and which firm AI assistants actually recommend. Measured from Google Ads search volume at metro scope, refreshed monthly.
Which firm gets more branded searches?
The Lackey Law Firm attracts more branded search demand — 1,630 vs 270 branded searches per month across the shared market. Branded searches are people typing the firm's name into Google rather than a generic phrase like "car accident lawyer."
| Market | Martinson & Beason /mo | The Lackey Law Firm /mo | Share of demand |
|---|---|---|---|
| Huntsville, AL | 270 #3 | 1,630 #1 | 4.0% · 24.3% |
Which firm do AI assistants recommend?
When AI assistants (ChatGPT, Perplexity, Gemini and Claude) were asked to recommend an injury lawyer in Huntsville, AL this month, Martinson & Beason was named in 12 of 16 tested prompts, versus 4 for The Lackey Law Firm.
| AI recommendation instrument | Martinson & Beason | The Lackey Law Firm |
|---|---|---|
| Named when AI assistants are asked to recommend an injury lawyer (September 2026) | 12 of 16 | 4 of 16 |
Branded search dominance and AI recommendations do not always agree. A firm can lead the search box and still go unnamed when someone asks an AI assistant which lawyer to call. Brand Defense tracks both, monthly — plus every advertiser detected bidding on each firm's name. Measure what's missing — $499/mo →
Firm profiles
Martinson & Beason — full Brand Demand Profile →
The Lackey Law Firm — full Brand Demand Profile →
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