Groth & Associates vs Kisling, Nestico & Redick
Head-to-head across 1 shared market (Toledo, OH) — branded search demand, market rank, and which firm AI assistants actually recommend. Measured from Google Ads search volume at metro scope, refreshed monthly.
Which firm gets more branded searches?
Groth & Associates attracts more branded search demand — 190 vs 110 branded searches per month across the shared market. Branded searches are people typing the firm's name into Google rather than a generic phrase like "car accident lawyer."
| Market | Groth & Associates /mo | Kisling, Nestico & Redick /mo | Share of demand |
|---|---|---|---|
| Toledo, OH | 190 #1 | 110 #4 | 2.5% · 1.4% |
Which firm do AI assistants recommend?
When AI assistants (ChatGPT, Perplexity, Gemini and Claude) were asked to recommend an injury lawyer in Toledo, OH this month, Kisling, Nestico & Redick was named in 8 of 16 tested prompts, versus 0 for Groth & Associates.
| AI recommendation instrument | Groth & Associates | Kisling, Nestico & Redick |
|---|---|---|
| Named when AI assistants are asked to recommend an injury lawyer (September 2026) | 0 of 16 | 8 of 16 |
Branded search dominance and AI recommendations do not always agree. A firm can lead the search box and still go unnamed when someone asks an AI assistant which lawyer to call. Brand Defense tracks both, monthly — plus every advertiser detected bidding on each firm's name. Measure what's missing — $499/mo →
Firm profiles
Groth & Associates — full Brand Demand Profile →
Kisling, Nestico & Redick — full Brand Demand Profile →
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