Rutter Mills vs Stuart & Branigin LLP
Head-to-head across 1 shared market (Lafayette, IN) — branded search demand, market rank, and which firm AI assistants actually recommend. Measured from Google Ads search volume at metro scope, refreshed monthly.
Which firm gets more branded searches?
Stuart & Branigin LLP attracts more branded search demand — 110 vs 20 branded searches per month across the shared market. Branded searches are people typing the firm's name into Google rather than a generic phrase like "car accident lawyer."
| Market | Rutter Mills /mo | Stuart & Branigin LLP /mo | Share of demand |
|---|---|---|---|
| Lafayette, IN | 20 #4 | 110 #2 | 0.8% · 4.6% |
Which firm do AI assistants recommend?
When AI assistants were asked to recommend an injury lawyer in Lafayette, IN this month, the two firms were named equally often — 0 of 16 tested prompts each.
| AI recommendation instrument | Rutter Mills | Stuart & Branigin LLP |
|---|---|---|
| Named when AI assistants are asked to recommend an injury lawyer (October 2026) | 0 of 16 | 0 of 16 |
Branded search dominance and AI recommendations do not always agree. A firm can lead the search box and still go unnamed when someone asks an AI assistant which lawyer to call. Brand Defense tracks both, monthly — plus every advertiser detected bidding on each firm's name. Measure what's missing — $499/mo →
Firm profiles
Rutter Mills — full Brand Demand Profile →
Stuart & Branigin LLP — full Brand Demand Profile →
PlatinumProfile manages Google Business Profiles for personal injury firms — 30+ law firm offices under management. Check how your firm looks on the map.